At RetroRide, we design style focused bicycles for the urban environment. Utility and function is at the heart of our products, making our bikes both beautiful and highly useful, achieving our unique aesthetic. We aim to produce and source as much of our product in Britain as possible, reflecting this country’s cycling and manufacturing heritage.

Our infatuation with cycling and style (and our dog Cuthbert) are the driving force behind RetroRide. We aim to create products that make people want to cycle more. London’s changing, we re building the bikes for that!

We manufacture each product at the point of order and this affords us the opportunity to be very flexible with our customers and their individual needs. We offer a bespoke service so customers can choose any fabric and colour they would like to have and create their own, highly individualised bikes.